Store format nomenclature by country and by brand:
Here is the breakdown of the construction for each country:
🇫🇷 ITM France
The value is a combination of the short code for the format and the area.
- Construction rule: {format code} + {average area}
- Format codes:
- CO : Contact
- EX : Express
- SA : Superfood
- SG : Super Generalist
- HY : Hyper
Example: SG2000 designates a Super Generalist format store with an average area of 2,000 m².
🇵🇹 ITM Portugal
The value combines the full name of the format followed by the surface, separated by a space.
- Construction rule: {format name} + {average area}
Example : CONTACT 600 designates a Contact format store with an average area of 600 m².
🇧🇪 ITM Belgium
The value is defined by a unique letter code. Each letter corresponds to an average store area bracket (in m²).
- Construction rule: {area letter}
- Correspondence grid:
- S : Less than 699 m²
- P: from 700 to 999 m²
- M: from 1,000 to 1,299 m²
- G: from 1,300 to 1,899 m²
- H: over 1,899 m²
