Knowledge base - Aware Analytics
Store format nomenclature by country and by brand:


Here is the breakdown of the construction for each country:

🇫🇷 ITM France

The value is a combination of the short code for the format and the area.

  • Construction rule: {format code} + {average area}
  • Format codes:
    • CO : Contact
    • EX : Express
    • SA : Superfood
    • SG : Super Generalist
    • HY : Hyper

Example: SG2000 designates a Super Generalist format store with an average area of 2,000 m².


🇵🇹 ITM Portugal

The value combines the full name of the format followed by the surface, separated by a space.

  • Construction rule: {format name} + {average area}


Example : CONTACT 600 designates a Contact format store with an average area of 600 m².



🇧🇪 ITM Belgium


The value is defined by a unique letter code. Each letter corresponds to an average store area bracket (in m²).

  • Construction rule: {area letter}
  • Correspondence grid:
    • S : Less than 699 m²
    • P: from 700 to 999 m²
    • M: from 1,000 to 1,299 m²
    • G: from 1,300 to 1,899 m²
    • H: over 1,899 m²