Once your analysis scope is defined using the filters, your data will be displayed in various tables, including the performance distribution table by category .
What is the purpose of this table ?
This table shows the value of different KPIs and their evolution compared to the same period last year.
Available KPIs:
- Turnover
- Turnover (evo val.)
- Quantity
- Quantity (evo val.)
- Average price (customer sales unit)
- Promo turnover
- Promo turnover (evo val.)
- Promo quantity
- Promo quantity (evo val.)
- Promo share (turnover)
- Promo share (quantity)
- AWS (turnover)
- AWS (quantity)
- Market share (revenue)
- Market share (Quantity)
- Numeric distribution
- Volume (kg/l)
- Volume (kg/l) (evo val.)
You can find the definition of the KPI's in our glossary
Analysis of a concrete case
Over a YTD (Year to date) period, I want to know my performance in the categories of savory snack biscuits and dry biscuits (without distinction of subcategory, brand, or product). I also do not differentiate based on store format, region, or transaction type (e-commerce or physical store).
Analysis of results:
After clicking "execute", the results are displayed in the table.
Click the down arrow or "Expand all" to drill down to a lower level of detail in this order: Family, subfamily, brand and EAN.
You can also add or remove KPIs using the ‘Columns’ button on the right.
Tip : You can download the data from this table in CSV format (raw data) for further analysis by clicking on the arrow icon in the top right corner of the table.